Finding the TRUE WHY!
Why is not always just a plain purpose of doing something. “I want to do this because I want that “. That is more of a blunt way of answering the question “why”. Why should be something deeper , more specific and based on your contribution than just your own profits . So the refined why should go something like, “I want to do this so that he can be benefitted from this”. That way you are not only making him happy but also yourself , and this leans more towards success, rather than the self-centred decisions. Self-centres approaches may appear right to you , but the society seeks otherwise.
Transformation!
If there is a product , there should be something called the capability to produce . For a very basic example, for earning money , i.e. the “product “, the skill to earn (or) the knowledge is the production capability. But what if our knowledge never grows or never improvises. We would be stuck in level 1, or the first step working at the same place and earning the same salary . In the progressing world , this is nothing but degradation. So this can also apply to products . Customers in any field , be it books or service, would expect some transformation, some advancement in that product or service for better efficiency and results . This can also really help your company’s reputation and growth .
Stickiness factor !
“That song is stuck in my mind. I keep singing it like an idiot !” We have all experienced that haven’t we? This very thought process is a very valuable technique is selling one’ product or service. Nobody would like a plain tune less song . But in the same time with some catchy phrases or tunes, the song would be a hit , not because of the content but only because of its stickiness. Even in blogs or books, catchy phrases and funny content will really boost your content . This would not only make the book/blog fun to read, it will also reach a lot of people via word of mouth . Same applies to products. Even giving it a catchy slogan can make a big difference.
< Connectors >
A connector is basically something that connects two or more things together. Similarly, Connectors are little-known people who have a lot of influence in the industry and can make your content, products and services to reach out quickly although it might require you to please the connectors . Suppose I start-up a small business but because of the huge competition around me, my business even if it might be better than the other similar businesses , won’t be known to much people due to the long running of other businesses. In such situations, instead of wasting time or money in other ways like expensive adds, contacting higher industries etc.. We could consider approaching connectors for quicker solutions to popularity of our product with a small price to pay .
